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IndustryClick buys Digibid.com

Published on .

New York--Primedia's business-to-business Internet company, IndustryClick, announced Thursday it has acquired Digibid.com, an interactive auction Web site that specializes in the sale of professional audio and video equipment and musical instruments. Primedia says the move is part of its strategy to create online vertical industry communities, which include auctions and electronic commerce. With IndustryClick, which is headquartered in Kansas City, Mo., and has 35 employees, Primedia's Intertec Publishing hopes to expand its role in targeted markets served by its more than 100 trade magazines and more than 50 trade shows.
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