IndustryClick, Digital Media Online forge content alliance

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New York--IndustryClick, the Internet unit of Primedia's business-to-business division, announced Wednesday that it has entered into an alliance with Digital Media Online, Santa Ana, Calif. Under the terms of the agreement, IndustryClick will invest $14 million in promotion, licensing and cash in Digital Media Online, which operates Web sites aimed at the entertainment technology industry. In creating an entertainment technology portal, Digital Media Online will license content from Millimeter, Video Systems and other properties from Intertec Publishing, which is the b-to-b publishing arm of Primedia. Technology from IndustryClick's will be used to create an auction site for the sale of professional audio, video and other equipment.
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