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BtoB

Infinity Broadcasting breaks multimedia b-to-b campaign

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New York—Infinity Broadcasting announced on Monday that has launched a multimedia b-to-b marketing campaign designed to emphasize the power of Infinity radio.

A series of ads broke Monday in national advertising and media trade publications. The campaign, titled "How Far Will You Go?" targets the creative community, media planners and buyers. It features Iggy Pop and the late Bob Marley, who are said to stand for "innovation and creativity."

VIA Group helped develop the campaign, which included a three-page ad buy in many national trade magazines including Advertising Age, Brandweek, Adweek and Mediaweek.

"How Far Will You Go?" will be rolled out throughout the next several months through a variety of media. In addition to print, the campaign will include radio, outdoor, direct mail and online, and will be incorporated into the sales and marketing efforts of local Infinity stations across the country.

—Sean Callahan

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