Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Infographic: 59% of colleges have a social media crisis plan

Published on .

The marketing and admissions departments at colleges and universities have a great opportunity to use social media because it's the Internet generation that's applying to and attending these institutions, says Jay Baer on his Convince & Convert blog. However, while 99% of colleges use email as part of their emergency notification system, only 56% have a social media monitoring plan in place that could help them become aware of crises sooner than any other form of communication. Baer posts a new infographic that explores some other statistics about social media use in higher education, as well as five steps for developing a social media crisis management system within the college setting.
Most Popular
In this article: