The move is intended to bring together previously separate teams into a single sales organization to address the multichannel marketing needs of Infogroup clients, according to the company. As part of the change, Infogroup launched a Client Experience group to coordinate and manage client interactions.
The organizational change continues a year's worth of activities in which the company has worked to unify the branding and service delivery of its 30-odd companies under a single nomenclature.
“Client Experience group … is a new organization that will coordinate all interactions in regards to delivery of the products and services for our clients,” said Billy Kenny, director-corporate communications at Infogroup.
“We are fundamentally changing the way we work with clients,” Kenny said. “Previously, clients would work with multiple people within Infogroup and have varying experiences depending on which part of the company they were working with. This new Client Experience group will streamline our interactions with clients to a single account manager who will coordinate product experts to work to satisfy clients' multichannel marketing needs.”