Omaha, Neb.—Database marketing company Infogroup Inc. has acquired GoTime Inc., a data acquisition and management company. Financial terms of the deal were not disclosed.
GoTime, based in Seattle, offers solutions that combine database information-gathering with social media. It is best known for offering real-time “happy hour” information on local bars and restaurants; but, according to Infogroup, its technology can be used to gain insight into local content and real-time data management.
Infogroup said it plans to integrate its business data, including local content, with GoTime technology.