Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Infogroup data added to WhitePages local search

Published on .

Omaha, Neb.—Database marketing company Infogroup Inc. is now supplying local search content to online directory company WhitePages Inc. The agreement combines WhitePages' search technology with Infogroup's Point of Interest data, which includes standardized company names for simple and more complex searching, categorization and “out of business” locations. WhitePages began offering local business search in June.
Most Popular
In this article: