Infogroup sells to Printonia

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Omaha, Neb.—Database marketing holding company Infogroup has sold its on-demand printing subsidiary, in another move to divest itself of noncore businesses.

Infogroup sold, based in Portland, Ore, to another Portland-based company, Printonia. Terms of the deal were not released.

The sale of—which offers postcard marketing; direct mail advertising; brochure, business card and other digital printing services—was made to “continue our commitment to divest noncore businesses from the Infogroup portfolio, and to invest only in strategic areas of the business,” company President-CEO Clare Hart said in a statement.

Infogroup, which owns as many as 31 companies in various areas of marketing, has throughout the past year been trying to consolidate its brand and focus, and concentrate on data-driven marketing offerings. The divestiture is the second sale of an Infogroup company to help the company toward that goal; the company sold its InfoUK division in October.

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