Omaha, Neb.—Database marketing holding company Infogroup has sold its market research division, Opinion Research Corp., to Lake Capital Management, a Chicago-based private equity company. Terms of the deal were not disclosed.
The sale of ORC continues Infogroup's efforts to consolidate its operations since going private last year, focusing on a core of data and marketing services. In October, the company sold its infoUK business, and in January, it sold
its Expresscopy.com print business.
In an interview last month,
Infogroup President-CEO Clare Hart told BtoB
that ORC contributed about $100 million of the company's $500 million in annual sales.