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BtoB

Infogroup takes over list management of ZoomInfo database

Published on .

Omaha, Neb.—Database marketing company Infogroup has taken over management of the ZoomInfo business contact database, comprising almost 25 million contacts in the U.S. and Canada. ZoomInfo compiles its business contact lists using a combination of Web scrubbing, member updates of their own contact information and contact swapping. Its U.S. postal list is priced at $110 per thousand names. The Canadian postal list is $190 per thousand names, and its email list of both U.S. and Canadian business contacts is $300 per thousand names. The former manager of the ZoomInfo lists was Worldata. Infogroup's list management division is made up of such formerly independent units as Direct Media Millard, Edith Roman and Walter Karl.
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