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Infogroup unveils multichannel marketing platform

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Omaha, Neb.—Infogroup Targeting Services launched a new service that integrates multiple marketing channels—including direct mail, email, social media and mobile marketing services—into one platform. Through a partnership with multichannel marketing technology company Distribion Inc., Infogroup’s new iMarket360 enables marketers to gain insights about customers, craft targeted messages and determine channel preferences. The platform can then use this data to execute campaigns through multiple channels and measure the effectiveness within a single platform, Infogroup said in a statement. iMarket360 also integrates with CRM providers including Salesforce.com, Microsoft Dynamics and Pivotal CRM, the company said.
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