Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Infor introduces automated e-mail content tool

Published on .

Atlanta—Customer and supply chain management company Infor has launched a new module for its customer relationship management solution that automatically changes the content of e-mails based on recipients’ preferences and website behaviors.

The company’s CRM Epiphany E-mail Advisor determines which customer attributes are most predictive in accepting a particular offer. As customers accept or decline offers, the module automatically adjusts subsequent content and offers to maximize acceptance, according to the company.

Infor said pilot programs using the product have shown an increase in click-through rates of up to 50%.

Most Popular
In this article: