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BtoB

Infor rolls out global ad campaign

By Published on .

Cambridge, Mass.—Business software company Infor has rolled out its “Down with Big ERP” campaign in Asia, Latin America and the Europe, Middle East and Africa (EMEA) regions. The campaign, developed by PJA Advertising + Marketing, includes print, online and out-of-home. PJA partnered with Banner Corp., London, for advertising integration in EMEA, and with Chugai, Tokyo, for the Asia-Pacific region. The ads drive users to a microsite at www.downwithbigerp.com. The campaign budget is $20 million.
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