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BtoB

Information Builders launches new campaign

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New York--Information Builders will launch Monday a business-to-business marketing campaign aimed at wrapping the $317 million company in the Internet. Using the tagline ``i-business changes everything,'' ads will run in The Wall Street Journal, Business Week, Information Week, CIO Magazine, PC Week, InfoWorld, Computerworld and Intelligent Enterprise. Information Builders, which specializes in business intelligence and database integration, said it has done a good job of direct marketing to technical managers but now needs to reach corporate America's business managers and senior executives. The campaign, which has a first flight budgeted between $3 million and $4 million, was developed with TFA/Leo Burnett Technology Group. An international campaign begins in the first quarter of 2000.
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