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BtoB

'Information Week' launches Tech Theaters

Published on .

San Francisco—UBM TechWeb's InformationWeek has launched Tech Theaters, a video marketing program. Tech Theaters is designed to offer marketers educational content development and video production, hosting and syndication. UBM TechWeb said its research shows that almost 40% of tech decision-makers regularly watch video as part of their jobs. Tech Theater presents metrics that include guaranteed streams and leads, and syndication of the videos across InformationWeek's online network, YouTube and other social networks.
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