San Francisco—UBM TechWeb's InformationWeek
has introduced its Community Activation Platform, designed to create online communities that generate leads, content downloads and market research for marketers. The CAP program offers marketers exclusive sponsorship of targeted online communities, which will feature a combination of content; integration with Facebook, LinkedIn, Twitter and other social networking sites; and a platform where users can interact.
Separately, TechWeb's parent company, UBM, reported that gains in events revenue helped the company's overall revenue increase to $1.1 billion in the first nine months of this year, a 9.8% gain over the same period last year. Adjusted operating profit increased 16.4%, to $200.4 million.
“Given the growing concerns over the global economic environment, we continue to be vigilant for signs of an economic slowdown; but to date we have seen no material impact across UBM,” David Levin, UBM CEO, said in a statement. “Moreover, given that events now comprise a significantly larger part of our business, that 22% of our revenue is generated in emerging markets and that we have substantially lower exposure to print, we believe UBM is a stronger, more resilient business than in previous years.”