|Agency: Saatchi & Saatchi
No. of employees: 100
Account won: Informix Software
Billings: $20 million
Other clients: Barclays plc, Procter & Gamble Co., Vanteq Inc.
The new campaign will focus on strengthening Informix’s corporate brand and product brands aligned with the company’s core database technologies.
Saatchi & Saatchi will develop a global campaign of TV, print and online advertising, emphasizing the strengths of Informix’s products across vertical categories, including retail, telecommunications and finance.
"Saatchi & Saatchi enjoys a reputation of recognized expertise for being able to deliver key messages across a global audience," said Paul Collins, public relations manager at Informix. "They’re really a top-tier organization and we believed that they stood out among the competitive group."