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Informix makes an informed decision

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Agency: Saatchi & Saatchi
No. of employees: 100
Account won: Informix Software
Billings: $20 million
Other clients: Barclays plc, Procter & Gamble Co., Vanteq Inc.
Informix Software, San Francisco, last month named Saatchi & Saatchi as its new agency of record. Informix, a provider of database software with more than 100,000 customers worldwide, has annual revenues of approximately $800 million.

The new campaign will focus on strengthening Informix’s corporate brand and product brands aligned with the company’s core database technologies.

Saatchi & Saatchi will develop a global campaign of TV, print and online advertising, emphasizing the strengths of Informix’s products across vertical categories, including retail, telecommunications and finance.

"Saatchi & Saatchi enjoys a reputation of recognized expertise for being able to deliver key messages across a global audience," said Paul Collins, public relations manager at Informix. "They’re really a top-tier organization and we believed that they stood out among the competitive group."

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