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BtoB

InfoSpace taps Allenbaugh as CMO

Published on .

Bellevue, Wash.—Search engine operator InfoSpace has named Bruce Allenbaugh to the newly created position of CMO. Allenbaugh, who previously worked in senior management at Safeco Corp. and served as VP-marketing for Avenue A (now aQuantive), will be responsible for the company’s direct-to-consumer marketing initiatives.

Separately, InfoSpace said Thursday that it plans to cut 35 jobs, or about 20% of its workforce, and take a fourth-quarter charge of $7 million to $8 million as a result. The company said it expects the cuts to reduce its costs by about $7 million to $9 million.

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