InfoUSA Friday announced it has acquired Schaumburg, Ill.-based Rubin Response Services, which offers list brokerage and list management services. Financial terms of the deal were not disclosed.
"The acquisition of Rubin Response gives us a significant presence in the Midwest market and will complement and expand our current blue-chip list of list management and brokerage companies, like Walter Karl, Edith Roman, Millard Group and Mokrynskidirect," said Vin Gupta, chairman-CEO of infoUSA, in a statement.
InfoUSA said it plans to integrate Rubin Response's operations with its existing list management and list brokerage subsidiary. "We have been able to combine our strengths in proprietary databases and e-mail technology with the existing customer solutions,” Gupta said. “The acquisition of Rubin Response is a continuation of infoUSA's strategy to consolidate the fragmented list brokerage and management industry, and offer a one-stop solution strategy." Rubin Response will continue to operate from Schaumburg.