×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

InfoUSA acquires @Once

Published on .

Most Popular

Omaha, Neb.—InfoUSA announced it has acquired @Once, an e-mail technology company based in Portland, Ore. The data company said it plans to integrate @Once’s operations with YesMail, its San Carlos, Calif.-based e-mail subsidiary.

In a statement, Vin Gupta, chairman-CEO of infoUSA, said he plans to acquire more e-mail marketing companies to "further grow our e-mail division and to promote cross-selling opportunities within our entire Donnelley Group."

Gupta said the aim is to give customers a single source for direct marketing, e-mail marketing and customer relationship management services.

—Carol Krol

In this article: