Omaha, Neb.—InfoUSA Tuesday announced it has agreed to license its business databases to Integrated Direct Marketing, a direct marketing and analytics provider in Reston, Va.
IDM will have access to infoUSA's database of 13.5 million businesses. IDM has a similar partnership with D&B to access its business data.
"Having both D&B and infoUSA gives us a strong position in the marketplace," said Chad Slater, president-CEO of IDM. Slater told BtoB that IDM is one of only a handful of data brokers that have access to both D&B and infoUSA files.