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InfoUSA announces partnership with Integrated Direct Marketing

Published on .

Aug. 1 Omaha, Neb.—InfoUSA Tuesday announced it has agreed to license its business databases to Integrated Direct Marketing, a direct marketing and analytics provider in Reston, Va.

IDM will have access to infoUSA's database of 13.5 million businesses. IDM has a similar partnership with D&B to access its business data.

"Having both D&B and infoUSA gives us a strong position in the marketplace," said Chad Slater, president-CEO of IDM. Slater told BtoB that IDM is one of only a handful of data brokers that has access to both D&B and infoUSA files.

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