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InfoUSA to merge Yesmail, ClickAction

Published on .

Omaha, Neb.--Database compiler infoUSA Inc. will merge Yesmail Inc. with ClickAction Inc.

InfoUSA has acquired both e-mail marketing companies since December.

The combined company, tentatively called Yesmail ClickAction, will be headed by Yesmail's Ed Henrich, who becomes president-general manager of the entity. George Grant, president-general manager of ClickAction, becomes exec VP-business development.

"We decided we had two smaller businesses that could benefit from being one larger business," Henrich said. Yesmail's Chicago-based list operations will report to Ed Mallin, president of infoUSA's Walter Karl Inc.

--Carol Krol

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