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BtoB

InfoUSA offers new neighborhood-based local selection tool

Published on .

Omaha, Neb.—List management company infoUSA has developed what it is calling the industry’s first neighborhood-based selection list, to microtarget campaigns on the local level toward some 50,000 specially defined neighborhoods.

The new service, the result of a partnership with Maponics Neighborhood Boundaries, identifies “simulated” neighborhoods, which locals refer to informally by name. Following a tagging process, marketers can choose from a list of neighborhood names and exact addresses. InfoUSA’s partner on the service, Maponics, specializes in mapping services and map data for businesses. It is based in Norwich, Vt.

—Christopher Hosford

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