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InfoUSA, Urban Mapping announce custom local search product

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Omaha, Neb.—Database company infoUSA is partnering with location information company Urban Mapping to provide links between general business listings and more specific neighborhood information to enhance local search options.

Through a custom integration agreement, infoUSA customers can link business listings with contextually relevant neighborhood information from Urban Mapping’s database of more than 60,000 U.S. neighborhoods in more than 2,700 cities and towns.

The companies said such enhanced geo-location search capabilities would allow for more precise advertising and higher conversions.

—Christopher Hosford

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