"We're still in the early stages of membership in social networks," said Paul Calento, senior VP-strategic development at InfoWorld.
The survey was conducted via e-mail by Palmer Research on behalf of InfoWorld. It found that 69% of executives feel social media networks are not important, while 31% indicated they are somewhat to extremely important. "Most users are not yet sold on the value of social networks," Calento said.
Twenty-four percent of respondents said that ads are somewhat to extremely important, while 76% said ads are less important to unimportant.