InfoWorld study finds social media still in early stages for b-to-b

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New York—While 56% of marketers say they are members of online social communities, only 38% are members of business-related networks online, according to a study from InfoWorld, which presented the findings at the InfoWorld Media Group technology breakfast Tuesday.

"We're still in the early stages of membership in social networks," said Paul Calento, senior VP-strategic development at InfoWorld.

The survey was conducted via e-mail by Palmer Research on behalf of InfoWorld. It found that 69% of executives feel social media networks are not important, while 31% indicated they are somewhat to extremely important. "Most users are not yet sold on the value of social networks," Calento said.

Twenty-four percent of respondents said that ads are somewhat to extremely important, while 76% said ads are less important to unimportant.

—Carol Krol

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