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BtoB

Ingenio and Microsoft bring pay-per-call to mobile

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San Francisco—Ingenio, a pay-per-call advertising company, announced Monday it has inked an agreement with Microsoft Corp. to provide Ingenio pay-per-call listings on Windows Live Search for mobile devices. Windows Live Search is the latest partner to join the company's Pay Per Call Advertising Network, according to Ingenio. Partners include AOL, InfoSpace, MIVA and YellowPages.com.
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