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BtoB

Initiative announces new worldwide structure

By Published on .

London—Media and digital marketing company Initiative, part of Mediabrands, announced a new worldwide structure.

As part of the reorganization, Mauricio Sabogal has been named worldwide managing director, a new position. Sabogal was previously CEO, Latin America, at Omnicom Media Group.

Janet Fitzpatrick has been named president-worldwide clients, also a new position. Fitzpatrick was previously worldwide director of communication planning at Initiative.

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