Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.



Published on .

Initiative—Media agency Initiative, London, has hired Jeffrey Graham as worldwide director-performance, a new position. Graham was previously executive director-customer insight at The New York Times. He will oversee the rollout of a new performance-based model at Initiative.

Most Popular
In this article: