Innovators: publisher

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Geoffrey Dodge, senior VP-publisher, North America for BusinessWeek, joined McGraw-Hill Cos. as associate publisher for the magazine in 2002. He describes McGraw-Hill as devoted to encouraging innovation whether through organic growth or acquisition.

"They want to push the opportunity for creative ideas, whether that's an original idea or acquisition idea. It's something that's talked about all the time here," he said.

Dodge contributed his own innovation to the BusinessWeek franchise with his idea for BusinessWeek SmallBiz, a quarterly magazine aimed at small-business owners.

Dodge, who serves as publisher of SmallBiz, drew upon his experience at Time Warner, where he was publisher of Money and oversaw FSB: Fortune Small Business. The latter title drew its circulation from American Express Co.'s database.

For SmallBiz, Dodge hit upon the idea of using McGraw-Hill's broad business database. It includes not only BusinessWeek subscribers but also small-business executives that use McGraw-Hill's construction, aviation, health care and energy properties.

So far, the reaction to the magazine, which debuted last year, has been positive. Ad pages continue to grow, Dodge said, and the magazine won a Jesse H. Neal Award from American Business Media for best new launch of 2004.

"We're looking to send a signal that BusinessWeek is by no means sitting on its hands," Dodge said. "There's a lot of energy around innovation and creativity."


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