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BtoB

Innovyx releases version 6.0 of Dialogue 1to1 platform

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Seattle and New York—E-mail marketing services agency Innovyx, a unit of Omnicom’s Star Marketing Group, has released Version 6.0 of its Dialogue 1to1 platform. The latest version provides new features such as a bar code image generator; a Simple Object Access Protocol (SOAP) Web services API, which facilitates access to the platform and provides a new way to develop and launch applications; and a wiki that allows operators and ASP customers to interact and share e-mail marketing knowledge. The new version also includes an improved poll system with a simpler set up and greater security.
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