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InsideView debuts lead-enrichment tool

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San Francisco—Sales intelligence company InsideView Inc. has released a new marketing application that enriches sparse lead records with additional information available from the Internet. InsideView for Marketing takes CRM contact files and adds information from more than 30,000 sources, including social and other media, demographic and financial records. The resulting enriched contact data can reveal which leads are most likely to convert and enable more accurate lead scoring and prospect targeting, the company said in a statement. InsideView for Marketing is currently available for the Salesforce.com CRM platform, and will be made available on other platforms such as Microsoft Dynamics CRM, Oracle CRM, SAP and SugarCRM later this year, InsideView said.
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