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BtoB

InsightExpress to offer online resources primer

Published on .

Stamford, Conn.--Market research company InsightExpress said Wednesday it has teamed with Alvin Burnes and Ronald Bush, co-authors of “Marketing Research: Online Research Applications," to provide access to basic marketing resources on InsightExpress's Web site. The online primer (www.insightexpress.com/mrresources) will include a glossary of market research terms, descriptions of research methodologies and statistical tools.
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