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BtoB

InsightExpress offers ad guarantee program

Published on .

Stamford, Conn.—Internet research firm InsightExpress announced AdInsights Guarantee, a new program that guarantees advertisers effective online ad development and measurement. Under the program, InsightExpress will offer a refund to advertisers if ads developed through the AdInsights process do not outperform the initial ads. The program consists of three components: testing online ads, identifying enhancement opportunities and measuring the performance of the online campaign.
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