San Francisco—Instagram Inc., the photo- and video-sharing site owned by Facebook Inc., will begin showing ads in U.S. users' feeds in the next few months.
The company will show a small number of “beautiful, high-quality photos and videos from a handful of brands,” Instagram said in a statement. The company said it plans to show ads that “feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands.” The company said users will be able to hide ads they don't like and provide feedback about them.
Last month image-sharing competitor Pinterest announced
it would begin experimenting with promoting certain “pins” from a select group of businesses, marking that company's initial foray into advertising.