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BtoB

Integrated Consulting rebrands as Applegate Media Group

Published on .

New York—Integrated Consulting has changed its name and brand identity to Applegate Media Group. The new identity was developed in conjunction with brand agency Eisen Management Group. The name reflects the leadership of agency president Susan Applegate, while combining other brand attributes such as being a media “gatekeeper” and being located in a city known as “the big apple.” The agency has a new Web site at www.applegatemediagroup.com.
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