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BtoB

Intel, BMW Group sign partnership

Published on .

Munich—Intel Corp. and the BMW Group announced a partnership that includes technology, co-marketing and Intel’s sponsorship of the BMW Sauber Formula One Team.

Under the agreement, Intel technology will be deployed throughout the BMW Group and its worldwide network of more than 3,000 dealers, and Intel will become the official corporate partner of the BMW Sauber F1 Team.

Also, the BMW Group will convert its corporate notebooks to Intel Centrino mobile technology-based systems and significantly increase the use of Intel-based PDAs within the company.   

The two companies have also agreed to develop an industry specification that would allow for seamless integration of third-party devices, including phones and portable music players, into BMW vehicles.

—Kate Maddox

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