Santa Clara, Calif.—Intel Corp. this week breaks a new b-to-b campaign as part of its “Multiply” branding campaign that debuted last year.
The b-to-b campaign, developed by McCann Worldgroup, New York, promotes the multitasking capabilities of Intel products, including the Intel Core 2 Duo processor, the Quad-Core Intel Xeon 5300 processor for servers and Centrino mobile technology. The campaign includes print and online.
“This campaign indicates the first time that we have a larger proportion of online versus print,” said Nancy Bhagat, VP-integrated marketing at Intel.
The budget was undisclosed.
The campaign is launching this week in the U.S., Brazil, U.K., France, Germany, Russia, China and India.