Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Intel kicks off branding campaign

By Published on .

Santa Clara, Calif.—Intel Corp. has kicked off an integrated campaign called “Sponsors of Tomorrow,” its largest marketing campaign in three years and the first to promote the Intel brand rather than the company’s processors.

The campaign was developed by Venables Bell & Partners, San Francisco, which Intel selected in January to handle its master brand advertising.

“Sponsors of Tomorrow” includes print, online and outdoor advertising. The budget was undisclosed.

The campaign also features online videos, which are playing on a microsite at www.sponsorsoftomorrow.com.

Most Popular
In this article: