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BtoB

Intel kicks off branding campaign

By Published on .

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Santa Clara, Calif.—Intel Corp. has kicked off an integrated campaign called “Sponsors of Tomorrow,” its largest marketing campaign in three years and the first to promote the Intel brand rather than the company’s processors.

The campaign was developed by Venables Bell & Partners, San Francisco, which Intel selected in January to handle its master brand advertising.

“Sponsors of Tomorrow” includes print, online and outdoor advertising. The budget was undisclosed.

The campaign also features online videos, which are playing on a microsite at www.sponsorsoftomorrow.com.

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