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Intel launches ad campaign

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Santa Clara, Calif.—Intel Corp. launched a global ad campaign Tuesday with the theme, “When Intel is built in, success is built in.”

The campaign, including print, online and promotional advertising, was developed by McCann Worldwide, New York.

The 17-country campaign is aimed at IT professionals and is designed to show how Intel technology helps drive success for businesses of all sizes.

It focuses on Intel technologies for laptop, desktop and workstation PCs; storage, networking and communications products; and servers.

The ads use case studies, including Bumrungrad Hospital and Centrica’s British Gas.

Spending was undisclosed.

—Kate Maddox

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