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BtoB

Intel launches b-to-b campaign

Published on .

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Santa Clara, Calif.--Intel Corp. this week launches a new integrated campaign aimed at technology and business decision-makers.

The campaign was developed by Euro RSCG MVBMS, New York, and includes print, online and promotions.

The goal of the campaign is to promote the Intel brand and enterprise technologies, including Centrino mobile technology, Pentium 4, Xeon and Itanium 2 processors.

Print ads are running in publications including The Wall Street Journal, BusinessWeek, PC Magazine, Wired and Fortune. Online ads are appearing on eWeek.com, CIO.com, CBSMarketwatch.com, Computerworld.com and CNET.com.

Spending was undisclosed.

--Kate Maddox

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