BtoB

Intel launches campaign for Pentium 4 mobile processor

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Santa Clara, Calif.--Intel Corp. last week launched a TV, print and online campaign for its Mobile Intel Pentium 4 Processor-M, a new high-performance processor for mobile PCs. The b-to-b component includes print ads that will run in business and information technology trades. Messner Vetere Berger McNamee Schmetterer Euro RSCG developed the print and TV ads. Modem Media created the online ads.
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