Intel launches Centrion mobile technology campaign

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Santa Clara, Calif.--Intel Corp. launched a worldwide advertising campaign for Centrion, its new mobile technology platform that will launch March 12.

The campaign, developed by Euro RSCG MVBMS, New York, has a tagline of “Unwire,” and includes television, print, online and events.

The campaign has both b-to-b and consumer components, and is designed to show how Intel’s next generation of mobile technology helps computer users work anywhere.

TV ads, which break this week, show businesspeople computing in unexpected places, such as a diving board, an airport moving sidewalk, a golf course driving range and an open-air sightseeing bus.

The budget was undisclosed.

--Kate Maddox

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