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BtoB

Intel launches fall 'Unwired' campaign

Published on .

Santa Clara, Calif.--Intel Corp. kicked off its fall advertising campaign for its Centrino mobile technology with “One Unwired Day,” a coast-to-coast event on Thursday that provided mobile PC users with a free trial of public wireless Internet access at thousands of locations across the U.S. Intel’s ad campaign, also with a theme of “Unwired,” will launch Monday with TV, radio, print, online and outdoor ads showing how Intel’s Centrino technology brings freedom and flexibility to users. Print ads will run in publications including USA Today and The New York Times. The campaign was created by Euro RSCG MVBMS, New York. The budget was undisclosed.
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