Santa Clara, Calif.--Intel Corp. kicked off its fall advertising campaign for its Centrino mobile technology with âOne Unwired Day,â a coast-to-coast event on Thursday that provided mobile PC users with a free trial of public wireless Internet access at thousands of locations across the U.S. Intelâs ad campaign, also with a theme of âUnwired,â will launch Monday with TV, radio, print, online and outdoor ads showing how Intelâs Centrino technology brings freedom and flexibility to users. Print ads will run in publications including USA Today
and The New York Times.
The campaign was created by Euro RSCG MVBMS, New York. The budget was undisclosed.