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Intel launches largest-ever ad campaign for new chips

Published on .

San Francisco--Intel Corp. Monday launched its largest-ever business advertising campaign for its new Xeon chips, aimed at the business computing market. The "Macroprocessing" campaign, which Intel said was in the "tens of millions of dollars," was created by Messner Vetere Berger McNamme Schmetterer/EURO RSGG, New York, and includes print, outdoor and online.
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