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BtoB

Intel launches publication for smartphones, tablets

By Published on .

Santa Clara, Calif.—Intel Corp. has introduced a digital publication, iQ by Intel, aimed at users of mobile devices such as smartphones and tablets. The publication is constantly updated with original content; curated content from other sources, such as Mashable and Engadget; and content shared by Intel employees selected by a “social algorithm.” Bryan Rhoads, who has held a number of social media and digital strategy positions at Intel, is editor in chief of the publication. In an introduction to the publication, Rhoads said it “represents a new model for branded social publishing.”
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