BtoB

Intel picks Razorfish, MRM for b-to-b digital work

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Santa Clara, Calif.—Intel Corp. has selected Razorfish and MRM Worldwide, both San Francisco, to handle b-to-b digital work, following a review. MRM will be responsible for strategy and messaging, while Razorfish will handle creative and customer relationship management. Billing was undisclosed. The previous agency was Venables Bell & Partners, San Francisco.
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