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Intel puts worldwide account in review

Published on .

Santa Clara, Calif.—Intel Corp. has put its worldwide advertising account in review, a company spokeswoman confirmed.

"At a high level, we are taking the opportunity to consider new creative ideas," said Claudine Mangano, an Intel spokeswoman.

The size of the account was undisclosed, but it is estimated to be worth at least $200 million.

Intel’s existing agency, Euro RSCG MVBMS, New York, has been invited to participate in the review.

All of Intel’s corporate advertising on a worldwide basis has been put in review, although the review will not include the advertising for "Intel Inside," the company’s channel advertising.

—Kate Maddox

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