Ipswich, Mass.—Intel Corp. ranked highest on the 2006 Customer Respect Index, an annual study by the Customer Respect Group that looks at how large corporations treat their customers online.
The index is based on a qualitative and quantitative analysis of the 100 largest U.S. companies, as defined by Fortune.
The index ranks sites based on usability, communications and level of trust.
Overall, Intel Corp. ranked first, followed by Sears, Roebuck & Co.; Hewlett-Packard Co.; Medco; and Procter & Gamble Co. The most improved site was P&G’s, which moved up from No. 64 last year to No. 5.
For site usability, Intel, Johnson & Johnson and Wells Fargo ranked highest. For communications, the top-rated sites were Bank of America, HP and Sprint Corp. For level of trust, the top sites were P&G, Intel and IBM Corp.