BtoB

Intel rolls out major business, consumer campaigns

Published on .

Reprints Reprints

Santa Clara, Calif.--Intel Corp. unveiled Monday a multimillion-dollar global ad campaign designed to convince businesses that the company, the leading chip manufacturer for personal computers, is a player in Internet-related technologies. The business-to-business campaign, which debuts Sept. 20, is a print and Web effort that uses Intel's dropped "e" logo to emphasize the company's Internet technologies. The first ad features the word "e-commerce" (with the dropped "e") and points out that Intel's own e-commerce site is the largest in the world, doing $1 billion in business per month. The print campaign will run in The Wall Street Journal, The New York Times and Business Week. The campaign will also be featured in Web banner ads beginning later this month. A companion consumer-oriented TV campaign trumpeting Intel's Internet contributions debuted Monday. Both the business and consumer campaigns were created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York.
In this article:
Most Popular